Sustainability
Carefully selected ingredients. Controlled production. A distinctive taste. Sustainability is not a trend for us, but a way to improve every aspect of our products, from recipes and production to packaging and transparent consumer information. Our goal is to preserve Prima’s distinctive taste while taking a more responsible approach to nature and the community.
We believe that true enjoyment comes not only from great taste, but also from a responsible approach to nature and the community. That is why, alongside continuously improving quality and flavour, we strive to make thoughtful and sustainable choices for our consumers, the planet and the communities around us.
Palm Oil-Free, Because We Care About Nature
The use of palm oil in the food industry is often associated with deforestation and biodiversity loss. That is why, in 2022, we changed the recipe of Prima products and replaced palm oil with rapeseed oil, with one key priority: preserving the authentic, distinctive Prima taste the brand is known for.
Certifications That Confirm Quality and Responsibility
Prima Sticks are available in numerous markets and are made for consumers with different dietary habits and needs. That is why our products are HALAL and VEGAN certified.
Both certifications are clearly displayed on the packaging because we believe consumers should have access to clear and transparent information, enabling them to make choices in line with their habits, values and lifestyles.
Recyclable Packaging
We are continuously improving our packaging as well. 85% of Prima Sticks’ primary packaging foil is made from pure polypropylene, a recyclable material. In this way, we contribute to waste reduction and support more responsible use of resources.
Controlled Production, Consistent Quality
By investing in modern production technology, we have introduced a fully controlled and automated dough preparation process on our new production line. This ensures that Prima Sticks are consistently baked, perfectly crunchy and unmistakably delicious.
From the extruder that creates the sticks’ distinctive shape and the precise application of salt, to 50 metres of carefully controlled baking temperatures, every step has been optimised to ensure stable and reliable quality.
Investment in a modern packaging system has further improved the process, helping Prima Sticks reach retail shelves in more than 20 countries around the world.
FAQ
It’s important to us that you always have clear and reliable information about the products you choose. That’s why we’ve put together answers to the most frequently asked questions about Prima Sticks.
Are Prima Sticks suitable for fasting diets?
Yes. Prima Sticks are suitable for fasting diets because their recipe contains no ingredients of animal origin.
Are Prima Sticks Halal certified?
Yes. Prima Sticks are produced in accordance with Halal standards and hold the appropriate Halal certification.
Why does the label state that the product may contain traces of milk and eggs?
This statement is intended to inform consumers who have allergies or intolerances to certain ingredients. Although milk and eggs are not part of the product recipe, trace amounts may be present as a result of the production process.
Do Prima Sticks contain palm oil?
No. Since 2022, Prima Sticks have been made without palm oil, which has been replaced with rapeseed oil in the recipe while preserving the product’s distinctive taste.
Are Prima Sticks suitable for a vegan diet?
Yes. Prima Sticks contain no ingredients of animal origin and are suitable for a vegan diet.